Looks like Revelator's slick "Born in New Orleans, we're southern" marketing is a bunch of b.s.:
http://dailycoffeenews.com/2014/03/31/startup-revelator-coffee-reveals-aggressive-plans-for-southern-growth/
In particular, I love this not at all condescending quote:
“Our theory is that a lot of people have developed coffee in the Northeast and Northwest, but not a lot of people have put money into the South,” says Revelator President Josh Owen, a lawyer who comes to the coffee world with years of advertising and brand-building experience. “I think people like Blue Bottle will eventually realize there’s a lot of money to be made investing in the South.
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